Project
Branding

We took this brand from its origins.
This new company wants to expand business in Spain under the name of Colmado de Bienes.

In the first stage, we immersed ourselves in the company’s aims and values, studying their competitors and their visual codes.

The organic market in Spain is flourishing, so it is necessary to highlight the differential elements of Colmado de Bienes. We opted for a line based on a hand-drawn logo with a wide colour range of customised graphics. The result is distinctive and expresses the values ​​of joy, abundance and nonconformity which the company wants to convey.

The brand was launched on social media platforms in March 2022 and opened its first store in April.

We continue working with Colmado de Bienes implementing and further developing the brand and its applications both in store and on social media.

Art Direction and Design
Lola Stalenhoef

Illustrations
Nora Fleming

Programming
Damià Frau